Lino cut portrait by Vasudha Sarin 🌼
Product Designer
👋🏼 I’m Meghna Damodaran
Once an architect and interior designer, now I help craft digital experiences for wonderful teams for brands and organisations across Australia.
Bringing design and collaboration across disciplines into a single way of working to grow better
After travelling for a few months, looking for the next exciting project.
✨ Featured Work
I have designed apps for campaigns and led them to market, designed pitches to win projects, spearheaded innovation teams to create new opportunities and delivered solutions through a collaborative and pragmatic approach.
Macca’s Surprize Fries
APP DESIGN : RESEARCH / VISION / UX-UI DESIGN
Designing the app for Macca’s to promote guest count and improve brand love.
Defence Force Recruiting
RESEARCH / CX DESIGN / UX DESIGN
Developing a tool to provide centralised connection point between the candidate and DFR.
GigaComm’s checkout
RESEARCH / UX DESIGN / UI DESIGN
Optimising GigaComm’s checkout flow to improve their conversion rate from 3% to 18% successfully.
Hubbl’s launch website
WEBSITE DESIGN : RESEARCH / UX-UI DESIGN
Craft a digital shopfront for the launch of Hubbl creating a defining moment.
Worked with incredible clients.
My design ethos
I worked with my team and helped a number of projects both at Akcelo and VMLY&R at various stages. These are the personal ethos I work with and it reminds me why I love designing in the first place.
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I embrace an experimental and iterative approach, driven by continuous improvement and an insatiable curiosity. I never settle for 'just enough' and always strive to push the boundaries of design
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I design with empathy, focusing on the human experience. By understanding user behavior and striving for impactful solutions, I bring positive energy and kindness to every project.
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Collaboration is key to my process. I believe in the power of collective creativity, bringing together diverse perspectives to achieve holistic and innovative design solutions.
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I learn by doing, embracing failures as opportunities for growth. My philosophy is to fail fast and learn faster, ensuring that each setback becomes a stepping stone towards success
My journey map
Design has always been my passion. I started in design spaces and art direction, but I realised I wanted a closer connection to the people I was designing for. This led me to pursue more collaborative, human-centered design approaches.
2023 - 2024
UX/UI designer @ Akcelo
At Akcelo, I enhanced brand engagement for Macca's, helped launch Hubbl with a compelling shopfront design, and optimised user experience for Standards Australia. I consistently sought to learn and make impactful contributions.
2022 - 2023
UX/UI Designer @ VML
At VMLY&R, I collaborated on six key Defence Force projects, designing tools to boost recruitment and improve lead generation, based on prior user research.
Studying architecture shaped my design journey, teaching me to understand user needs and trust the process to find effective solutions, which continues to guide my approach .
At my job, I helped build the product's design system in Figma, gaining a deep understanding of its intricacies. I also developed user-requested features, ensuring needs were met effectively.
2021 - 2022
Junior Product designer
@ NurtureCloud
2016 - 2019
Interior Designer @ SpaceMatrix
2019 - 2021
Bachelors of Architecture
During my master's, I enjoyed engaging with diverse people at exhibitions, improving my interpersonal skills and problem-solving through collaboration.
2019 - 2021
Masters of Design @ UNSW
Working as an interior designer was empowering, but I soon realized that I missed the opportunity to engage with the people for whom the spaces were designed. I realized my passion wasn't in the spaces but in the experiences they create for people.